As a business owner, you believe content is king, but do you know that video content is also essential? In past years, video content has been ranked as the number one media business used for marketing campaigns. You won’t believe that video content left the blog and infographics far behind in the past few years. More than 87% of businesses use videos as their key marketing tool. In the following post, we will share the best video content businesses can post by collaborating with the team at the video production agency Dubai.
The rising competition in the field of video content marketing
Since more and more businesses are adopting this strategy, it becomes complex to stay ahead of the curve. Companies must look for various video styles to post on social media channels to stay in this competition. You should post more and more to engage your audience. You can post multiple formats of videos to grab the user’s attention, such as ads, content to educate, content to improve the selling point, etc.
So, the thing is, you always need a video to update and engage your audience, but the question is, which type of video do you prefer? In the section below, we are compelling certain video styles that can elevate your business and build a deeper connection with the audience. Talk with the video production services in Dubai about making such kinds of videos:
Videos on product demos
Do you want to showcase your videos and services to the audience? So, what’s the best way to engage your potential customers with your product? This is possible with the help of videos on product demos by a production company in Dubai. In these videos, you can share a detailed brief about the products and highlight their features and pros. By delivering real-world contexts, you can let your audience decide whether or not it fits their requirements.
Post tutorial videos
Educating your audience is the best thing to gain their attention. If you want to sell your product in a unique way, then prepare a demo video where you can teach the users how to access it. Reading manual instructions is outdated, and it’s time to digitise these things. So, contact the video production agency Dubai and ask them to prepare a step-by-step how-to video. It will boost your brand value since people start sharing them on social media quickly.
Behind-the-scenes videos
Behind-the-scenes videos are in trend now. Through these videos, you can give your audience a peak behind the curtain. Behind-the-scenes videos are always exciting, fun and engaging. This is how you can showcase your brand personality and how you work. It gives your brand a flavorful touch. If you want to give your daily business operation a fun vibe, then make these types of videos to foster a connection with your audience.
Videos on customer testimonials
Do you want to endorse your product and services? Are you looking for unique and trusted ways to market your product at the global level? If yes, start preparing videos on customer testimonials by taking help from a production company in Dubai. Add the reviews of your customers in a fun and exciting way so that it can entice users. You can also ask the artists to use your brand and share their real-time reviews with the audience. It fosters trust and connection.
Videos on company culture
Your business is not just a brand but a community. Thus, use video to promote your workplace and aid in the hiring of fresh faces. Exposing the human aspect of your company allows you to establish a connection with both prospective customers and staff. These types of videos are mostly going viral on Instagram, where companies are asking new faces to join them and showcase their work culture and cultural vibe.
Animated videos are evergreen
Animated videos are evergreen, and this trend will never be outdated. If you want to develop some engaging and visually appealing videos, then design animated videos. By combining the elements of storytelling with animated characters, you can make your videos more engaging and enticing.
Start posting interactive videos
If you want to level up your audience engagement, you can post some interactive videos. You can post videos related to quizzes and test the audience poll to gather their thoughts. The interactive videos offer an immersive experience to both audiences and businesses. This way, you can also capture the attention of the new audience and get their attention.
Those days are gone when businesses post their marketing ads in newspapers and radio. In this ever-changing world, the way advertisements are posted has also changed. Apart from all the above-discussed examples, you can also ask the video production services in Dubai to design some brand films and narrative videos. Hire the best social media video production team & implement the ideas to witness the change!