Viewers click through more than one million videos every second, most of which are consumed on social media. So, according to industry research, 81 percent of businesses are using video to market themselves, and 99 percent of current video users plan to continue this. As more and more videos are published every second, it gets more difficult to reach your target audience. Social media viewers make split-second decisions about watching content, making first impressions crucial for success.
Understanding Video Formats for Maximum Impact
Creating social media videos in the native format for the specific platform on which they will be posted performs the best. The concept of 9:16 length has been predominant for most of the social content on Instagram reels, TikToks, and YouTube shorts, for a while now. Usually, these portrait-format videos play on mobile devices like smartphones or tablets.
Although vertical content is all the rage, the 16:9 form factor is still very relevant. On average, viewers spend 27 minutes watching videos on YouTube, with most of those being in 16:9 format. This horizontal format is also extensively used by LinkedIn and Facebook to distribute professional content.
Corporate video production Dubai is a term synonymous with making content for companies and brands that are usually in the business of marketing, advertising, training, communication, or promotion of the brand or company. These videos expand brand awareness, engage customers, and increase leads. Studies demonstrate that video has the power to increase brand awareness by 54 times, engagement rates by 28 times, and pull in three times the number of monthly website visitors.
Tips to Create Authentic Social Media Videos
Most audiences prefer to work with familiar brands. Interactive video content builds community around accounts, allowing viewers to connect with content and ultimately develop brand trust. It’s no surprise that using familiar faces draws the crowd because the brain remembers things better when they look familiar. Creating relatable content establishes direct audience connections. Also, it helps to be relevant by staying in the loop of emerging social media trends.
Benefits of Social Video Content Production
First and foremost, high-quality videos attract people organically. If viewers are entertained or informed, they will more willingly share the content and raise brand awareness tremendously. Secondly, video production uses engaging, moving imagery that captures the audience’s attention faster than static content. While creating professional videos requires serious attention, the content itself can incorporate humor and human elements as part of a smart social media strategy.
Viewers retain 95% of messages watched in videos compared to just 10% when reading text. Custom content like animated explainer videos or site tours attracts potential customers. Additionally, messages must target specific audiences while facilitating community management after posting videos. Above all else, production value must remain top-notch before considering other aspects of video strategy.
The Animation Production Process
Animated video production refers to services offered by creative agencies and studios specializing in custom-branded videos using 2D or 3D animation techniques. Clients needing explanatory, marketing, or instructional videos enlist animation experts to transform visions into reality.
Video production services in Dubai often leverage gaming technology advancements for corporate animation projects. Animation studios, typically led by creative directors with extensive experience, provide the knowledge, talent networks, and technical infrastructure guiding customers through the creation process.
- Creative consultation based on target audience needs
- Script, storyline, and visual development
- Asset creation, including illustrations, models, and motion graphics
- Animation techniques such as composting and rigging
- Final video file production meeting broadcast specifications
Advantages of Animated Video Content
Firstly, viewers pay more attention to animated video production company services versus static content due to enhanced visual interest and information processing. Unexpected motion, illustrations, and stylized visuals instantly capture focus compared to text blocks.
Secondly, complex concept explanation becomes simpler through characters, motion, and visual metaphors. Animators can clearly illustrate intricate ideas, systems, or services in digestible formats. Additionally, companies gain complete control over branding, narratives, and messages through custom storytelling approaches.
Furthermore, vibrant imagery, characters, and graphics breathe life into branding in ways impossible with live footage. Production agility allows explainer scripts and graphics to pivot quickly for new product releases or campaign adjustments.
2D vs 3D Animation Options
2D animation allows creators to incorporate brand mascots and inject humor, which simplifies complicated concepts effectively. Social media video production company services often recommend this format for:
- Explanatory concept introduction videos
- Start-up companies showcasing services with approachable branding
The 3D animation market reached approximately 21.58 billion USD in 2024 with a sustained growth rate of about 14.2%. Enterprises and technology companies with complex offerings frequently rely on 3D explainer videos. Polished 3D graphics provide sophistication, perfect for simplifying multifaceted subjects. Though carrying higher production costs than 2D, the clarity makes investments worthwhile for challenging concept explanations.
How do you Select the Right Animation Partner?
The animation industry continues growing significantly across all sectors, with media and entertainment leading at 29.75% of the total market share. When choosing an animated video production company, understanding specific needs and budget constraints forms the first crucial step. Determining whether promotional, corporate, or educational content best serves objectives helps match agency portfolios to requirements.
Video agencies offer various pricing models, making finding an appropriate financial fit important. However, quality should never be compromised, as effective animated videos require time, expertise, and resources.
Examining past project portfolios helps verify expertise in desired formats and styles—whether 2D motion graphics, 3D product animation, or hand-drawn techniques. Client testimonials further validate production quality, timely deliverables, clear budgeting, and communication flow.
Key Video Production Phases
With current growth trends, the 3D animation market value will likely reach about 72.8 billion USD by 2032. The aspects contributing most to this substantial growth include 3D modeling, motion graphics, rendering, and visual effects. Pre-production sets the foundation for successful video creation through:
- Goal setting and creative brainstorming to define objectives, audience, and direction
- Scripting and storyboarding to map content flow and key visual elements
- Casting and location planning when applicable for live-action components
During Production, the Actual Content Creation Happens Through:
- Filming or animation development following established plans
- Lighting and sound design to ensure quality and clarity
- Capturing supplemental footage or creating additional visual elements
Post-Production Transforms Raw Materials into Polished Final Products Through:
- Editing and assembly to create logical flow and structure
- Adding motion graphics, visual effects, and sound design
- Color correction and final output formatting for various platforms
Conclusion
Finding the right social media video production company partner requires understanding several key factors. First, examine the team composition. Does it include scriptwriters, illustrators, animators, and sound designers?
Additionally, assess expertise in specific business sectors. Have clear expectations about response times, contact methods, and review cycles. Finally, will the agency guide for hosting, distribution, and driving engagement after delivery? Maximizing viewership should remain a priority throughout the production partnership.
For exceptional video production services in Dubai that captivate audiences, contact TAD Video Production today.