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CREATE IMPACTFUL AWARENESS WITH VIDEOS

The interest stage is a pivotal point in the customer’s buying journey. It is where you make a potential customer take an interest in your products and services and put yourself ahead of the competition. At this stage, you must engage your audience deeply and make them aware of your USPs. At Tad Video Production, we specialize in producing videos for the interest stage videos that take your audience beyond the initial spark of curiosity that we raise with our awareness stage videos. Our team of creative experts creates videos that resonate with your audience and make a lasting impact on their minds and hearts.

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Why Interest Stage Videos are Crucial

Potential customers transition from curiosity to genuine engagement with your brand in the interest stage. It is one of the most critical stages in their buying journey where indecisiveness slowly starts giving way to consideration and decision. At this stage, brands that create a strong impact can take their marketing campaigns ahead from this stage. A well-made interest stage video can help you guide your customers to the consideration and decision stages. 

In the interest stage, your potential customers actively seek more information about your products, and interest stage videos are the best way of delivering it. Your aim must be to boost engagement and offer educational content that helps users dive deeper into your products. Interest stage videos satisfy curiosity and build trust by showcasing your expertise and addressing common questions or concerns that a potential customer may have. Your marketing strategy during the interest stage in a competitive ecosystem strongly affects conversions. Videos are the best means to answer queries and build interest; you must leverage their power.

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Video Solutions
For Every Stage Of The Funnel

If you aim to enhance brand visibility, generate more leads, and boost sales, a well-structured marketing funnel is essential. Yet, if you haven’t incorporated top-notch explainer videos into your funnel, you’re overlooking a significant chance to engage your audience and spur conversions

Explainer Videos

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Social Media Videos

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Brand Videos

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Educational Videos

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Company Overview Videos

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Behind The Scenes Videos

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Event Videos

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Customer Testimonial Videos

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Product Demo Videos

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Customer Testimonial Videos

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Comparison Videos

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How-To Videos

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Sales Videos

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Limited Time Offer Videos

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Webinar Videos

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Onboarding Videos

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Over 5000 Animated
Videos Utilized By Companies Like

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Leverage TAD's Expertise to Generate Interest

At Tad Video Production, our team understands the significance of interest stage videos in your marketing mix. We work closely with our clients to create videos that move your potential customers beyond the attention stage, answering their doubts and convincing them about the USPs of your products and services. Our scriptwriters, videographers, and editors collaborate to create videos that explain complex topics and deliver your message to the target audience. From providing deep insights into your brand and describing how you solve problems; our interest stage videos can put a casual user on track to become a customer.

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WHAT PEOPLE SAY
TAD is undoubtedly one of the best agency partners that I have worked with. They are dedicated and meticulous – ensuring that every challenge was met with expertise and creativity. TAD invested time in truly understanding our business challenges and objectives, taking the utmost care to design and customize the DTC programs to deliver business results. The dialogue was always two-way, which helped us refine our executional strategies and build a robust in-store promoter program in the Gulf region. The team’s passion to deliver and their commitment to execute with excellence is simply outstanding.
PAMPERS
PAMPERSAnkit Gupta, Senior Brand Manager, Pampers Gulf
We have been working with TAD for over a year now, for instore executions / brand talks and they have delivered exceptional results. They are very responsive to our requirements and extremely agile in implementing them in the market despite the scale of the requirement. This makes them a perfect go-to partner for our brand needs. I would specifically want to thank Ameera, our account manager, who has managed the whole project without any hiccup or delay. I would recommend TAD for all BTL executions.
AGTHIA
AGTHIAUmar Farooq, Trade Marketing Manager, Agthia
Always a great experience working with Ali and the TAD team. Delivering the best service in the most professional efficient way. Especially Ali, who is always responsive , super helpful and willing to answer any questions we have at any time , day and night. TAD's experience and expertise in sampling helped us ultimately to reach a larger potential consumer base than previously possible. The consumer feedback we receive from the sampling campaigns is priceless and has helped us to refine our product and marketing approach. Always a pleasure to work with TAD and looking forward to a long successful business relationship.
GLOBAL FOOD INDUSTRIES
GLOBAL FOOD INDUSTRIES Marwa Hassan, Head Of Marketing, Frozen and Beverage Division, Global Food Industries and International Beverage & Filling Industries
I've been working with TAD for almost 2 years and I couldn’t be a more satisfied customer. The differentiating factor when working with TAD is that they can support any request ranging from planning and executing A to Z activations as well as offering logistical solutions during urgent & last minute situations. If I were to describe TAD with one word, it would be ‘reliable’. I also want to highlight the incredible attention that our account manager and key point of contact, Ali Basri, has been providing. We have a splendid professional relationship where I am always confident in reaching out to him with new requests, briefs, or even brain teaser problems because he will always provide support and creative solutions.
KIND international
KIND internationalRaghad AlGhazy, Customer Marketing Manager GCC - KIND International, Mars Chocolate
It is a real pleasure to work with an agency as responsive and eager to deliver as TAD. The team is fast, cooperative, finds solutions to last minute challenges, delivers great results and is a proactive partner that helps achieve our objectives. Ali Basri is an amazing hard-working person to collaborate with, always ready to over-deliver the expectations and dedicated to the objective.
KIND international
KIND internationalDiana Maria, Gulf Field Marketing Executive – KIND International, Mars Chocolate
TAD is a great agency that understands the demands and needs of both a company and the industry – they are easy to deal with, flexible for all last minute requests and are able to provide calibers of all sorts depending on the activity. All team members are very supportive and always available for any comments or requests. Overall, we had a great experience working with TAD on more than one occasion and would definitely recommend them!
AL SAFI DANONE
AL SAFI DANONEHana Wally, Assistant Trade Marketing Manager, Al Safi Danone
TAD is a reliable partner who has consistently exhibited a high level of professionalism and enthusiasm for our company. We’ve been dealing with Tad for a while, and they have always helped us out in every way they could. They are among the greatest agencies we have worked with, and hopefully we will continue to collaborate on campaigns in the future.
AL GHURAIR FOODS
AL GHURAIR FOODSSally Barakat Diab, Assistant Manager-Product Development, Al Ghurair Foods
The DF Connect conference started as a small project but quickly became a complex and important event for PMI Duty Free. The TAD team invested a lot of effort, energy, and dedication into the project, achieving mind-blowing results in just a few weeks. The feedback received from participants was overwhelmingly positive, and the PMI team expressed gratitude and appreciation for the team's work. Despite impossible requests and demanding deadlines, the TAD team managed to lead and support the event from preparation to execution, delivering everything that was requested.
PMI
PMIBoban Romic, Head of Commercial Planning MEA DF, Philip Morris International
I am writing to thank you for the quality of service provided by TAD. We sincerely appreciate your efficient, gracious customer service, the level of detail and accountability you have demonstrated on each project.
J&J
J&JSylvian Sanad, Influencer manager- Africa, Middle East and Turkey, Johnson & Johnson Middle East
I am writing to provide a testimonial for the excellent work your agency has done for us. We are very pleased with the results of the activations and the level of service we received. The team was very professional and knowledgeable throughout the entire process. They provided us with timely updates and were always available to answer our questions. The end product was exactly what we were looking for and we are very satisfied with the results. We would highly recommend your agency to anyone looking for quality work and excellent customer service. Thank you for your hard work and dedication.
HEMPEL Paints
HEMPEL PaintsMasooma Alasfoor, Brand and Communications Manager, HEMPEL Paints
TAD is a professional agency that I have been dealing with for the past 5 years in two different companies. They are reliable, never miss a deadline even the challenging ones, the quality of work is top notch and most importantly is that the ideas they propose are always trendy and they execute it perfectly.
THE SULTAN CENTER
THE SULTAN CENTERLana Zallat, Brands & Communications Manager, The Sultan Center
What can I say! TAD have done it again! I called Ameera 10 days before a big event that we had and Ameera was super helpful and showed me the meaning of being agile! She said we can and never can NOT! Everything I needed on LVQR and delivered one day ahead of time with PERFECT execution! Wanted to thank Ameera and TAD for their dedication always! Will definitely work with them again and again!
KIRI
KIRINoha Gaber, Senior Brand Manager Innovations & Food Service - Kiri Middle East
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IGNITE INTEREST IN YOUR POTENTIAL CUSTOMERS
PUT THEM ON THE TRACK TO CONSIDERATION

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