How to Make an Animated Explainer Video (Step-By-Step Guide)

Making an animated explainer video involves careful planning and execution as well as creativity and strategy. These guidelines will help you produce an engaging video that advances your brand or product while conveying your message and holding the attention of your audience. Think about the platforms you want to use to distribute your animated explainer video. Make it responsive for various media, including presentations, social media, and your website. To guarantee the best viewing experience across multiple channels, pay attention to file formats, resolutions, and aspect ratios. Track your animated explainer video’s performance metrics after launch. 

Monitor views, interactions, and conversions to determine how successful it is. Utilize this information to improve subsequent videos by adjusting your strategy in light of viewer feedback and changing trends. Animated explainer videos have become a powerful tool in the dynamic world of digital communication, helping to communicate complex ideas in a clear and captivating way. These eye-catching works of art can be used for anything from product or service introductions to the simplification of complex ideas.  

Identify Your Goal and Target Market

It’s critical to establish your video’s goal before beginning the animation process. Your animated explainer video’s tone, style, and content will all be influenced by your understanding of your goals and target audience.

Develop a Compelling Script

The foundation of any great animated explainer video lies in a well-crafted script. Outline a narrative that succinctly communicates your message. Keep it clear, concise, and engaging. Consider the pain points of your audience and how your product or service provides a solution. A compelling script sets the stage for effective storytelling.

 Create a Storyboard

Once you have a finalized script, create a storyboard to visualize the flow of your animated explainer video. Sketch out scenes, transitions, and key visuals. This serves as a blueprint for the animation process, helping you ensure a smooth and coherent storytelling experience.

 Choose the Right Animation Style

Whether it’s 2D animation, 3D animation, motion graphics, or a combination, select a style that enhances the overall message and maintains visual consistency.

Design Engaging Visuals

Develop visually appealing characters, graphics, and backgrounds that complement your brand and convey your message effectively. Consistent color schemes and a clean design contribute to the overall professionalism of your animated explainer video.

 Select the Right Voiceover

The voiceover is the auditory anchor of your animated explainer video. Choose a voice that matches your brand personality and resonates with your target audience. 

Ensure clarity and an engaging tone to enhance the viewing experience.

 Add Background Music and Sound Effects

Enhance the emotional impact of your animated explainer video by incorporating suitable background music and sound effects. Music sets the mood, and well-timed sound effects can emphasize key moments, making your video more memorable.

Explainer video

Animate and Bring Your Story to Life

Now comes the exciting part – animation. Use your storyboard as a guide and start bringing your visuals to life. Pay attention to timing, transitions, and the overall flow of the animation. Ensure that the movement complements the narrative and maintains viewer engagement.

Add Text and Captions

Incorporate on-screen text or captions to reinforce key points and make your animated explainer video accessible to a broader audience. Ensure that the text is easy to read and complements the visual elements without causing information overload.

 Review and Gather Feedback

Before finalizing your animated explainer video, review it thoroughly. Seek feedback from colleagues, friends, or your target audience to gain valuable insights. Address any suggestions or concerns to ensure your video is polished and effective.

Optimize for Distribution

Consider where and how you plan to share your animated explainer video. Optimize it for different platforms, whether it’s your website, social media, or presentations. Pay attention to file formats, resolutions, and aspect ratios to ensure optimal viewing across various channels.

Measure Success and Iterate

After launching your animated explainer video, track its performance. Monitor metrics such as views, engagement, and conversions. Use this data to iterate and improve future videos, refining your approach based on audience responses.


Animated explainer videos have become a potent tool in the dynamic world of digital content, helping to communicate complex ideas in a clear and captivating way. The creation of an animated explainer video can revolutionize any kind of communication, be it product promotion, concept explanation, or simple audience engagement.  As your animated explainer video reaches important benchmarks, share these accomplishments with your viewers. Give thanks for the support by sharing bloopers, exclusive offers, and behind-the-scenes information. Honoring accomplishments strengthens the bond with your audience and promotes ongoing participation. Creating an animated explainer video requires a thoughtful fusion of technical know-how, creative expression, and audience comprehension. You can maximize your animated explainer video’s exposure, interaction, and impact by taking these extra actions, which will guarantee that it turns into a useful tool for your digital content strategy.